5 order statuses every growing brand should track

If every order is just "in progress," you can't see your business. Clear statuses tell you where money is stuck and what needs attention.

New and pending confirmation

An order starts as "new." Before shipping it passes confirmation — the single most important stage for cutting returns.

Shipped and delivered

After confirmation it ships, then becomes "delivered" once it arrives and is collected. The gap between the two is your money still outside.

Cancelled and returned

Cancellations happen before shipping, returns after — both restock automatically and feed your reports so you know your true RTO rate.